British Poster Designer Abram Games

Most people would scoff at Abram Games's poster designs, but as a graphic designer I am amazed by the creativity that Abram Games shows through his World War II posters. Abram Games believes in his philosophy of "Maximum Meaning, Minimum Means". Abram Games used a lot of geometric shapes, but used them to an extent where they all had meaning. Abram Games believed that "[a] poster with a measure of intrigue engages the mind of the spectator and he looks again. You have to take him along with you as he follows your line of thought. The best way I can describe what happens is to say that as the designer you wind the spring, and it is released in the mind of the viewer" (Games). In my opinion Abram Games was genius in using memorable imagery within his artwork through combining multiple streams of thought into one poster.Games work is similar to surrealism, however he used it in a way to send a message to the people during WWII. Games is not only well known for his hundreds of posters but for his bbc logo, guiness artwork, and Emblem for the Festival of Britain. As designers we should all look to other artists in order to influence our own work through inspiration and awe. Graphic design wise, we all regurgutate and/or borrow our creativity one way or another with our own creative minds somehow, someway. Therefore, I feel that we should all look to artists from the past and present in order for our artwork to communicate better and to better our work as well.