Saturday, February 14, 2009
I was looking through some graphic design news but I could not find anything that appealed to me. However, I am going to rant about the new pepsi logo. I think the new pepsi logo looks worse than the old pepsi logo. The first time I saw the new logo I thought that it was a generic form of pepsi. While I was trying to buy my sister some pepsi months back I was confused because of the change. I immediately started to look for the old pepsi bottles and I couldn't find them, only cans. I thought that it was a joke or something (not to be judgmental) because the new logo looks like a sailboat instead of a classic flowing pepsi logo. I know that pepsi was going for the modern look and feel with the new logo and typography, but I still do not like the new logo. The brand identity is off kilter now because of this change. Pepsi has been consistent with their logo designs almost every decade, now they totally changed their identity. I hope that they go back to the old logo, because sometimes a classic is better than the new thing.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment