Graphic Communication in Ads

I came across a website www.allgraphicdesign.com and was blown away by the skill that these graphic designers displayed through these funny advertisements. As we all know communication is equally important to the look and feel to a design more than ever before.  In advertisement design, the consumer will more often than not choose an ad that communicates a certain ideology rather than a design that looks aesthetically pleasing. After all, we are all not graphic designers or artists to see advertisements in a different light. The consumer will respond to the advertisements through the effectiveness of what the ad is communicating to them. Does the ad make them want to try the product because of the look and feel? or because the ad speaks to them?

There were several ads that caught my eye because there was a harmony between look and feel and effective communication. The first advertisement I came across was a pantyhose advertisement. The ad effectively showed how the product was transparent not only by the artistry displayed by the graphic designer, but through  graphic communication. Another ad that displayed effective harmony was the land rover ad. The ad displays more graphic communication through the contrast used between the size of the land rover itself and the action evoked from the product itself. The product (land rover) may not look intimidating in this ad, but what the artist is displaying is the power and torque manifest through the ad itself is truly magnificent. Although there are several ads displayed on this website worth analyzing; there is one ad that evoked a serious issue and that is the easy access of guns in countries like South Africa. This ad displays a man purchasing guns through a vending machine with the message "This is how easy it is to purchase a gun in South Africa". In my opinion, this ad speaks volumes, however it can do without the message. 

Therefore, the harmony in art and communication continually is paramount in the twenty first century. This website of advertisements is a effective study tool because it successfully inspires me as a graphic designer that is constantly trying to balance design and communication. After all communication in art is seen more through an underlying message rather than something that is put right in front of you.